A message from Mark Olson, President and Founder of Totally Direct TV.

With 20 years of experience in the infomercial industry and 17 years wearing the three hats of writer, producer and director, I've enjoyed a wonderful success rate in this business.

As a rule, I rarely take on projects anymore that only use one facet of my ability, or experience. The reason is simple; virtually all of the shows where I'm only partially involved, or hired for writing, or directing, or even consulting, quite often fail, as do the vast majority of infomercials. On the other hand, when I'm completely involved in a program from beginning to end, from the initial download and creative through post production, testing and roll-out, almost 90% of my infomercials succeed.

Why such a significant record?

There are, maybe 5 or 6 successful independent, infomercial producers working in this industry. I define success as creating infomercials that make the kind of money that a successful feature film will make, which is over 100 million dollars, AND repeating that, over and over again. That's what I mean by "successful" in this industry. A successful infomercial has many of the same elements of a successful feature film; it has a beginning, a middle and an end, it needs pacing, it needs to be entertaining and to accomplish all that, it needs one firm hand, one person who knows how and has the experience to get the ship to the port and tied up to the pier, time after time. Infomercials, like feature films, cannot be completed by committee. Like a film, a successful infomercial needs to be a very careful collaboration between you, the product's owner, discoverer or inventor and the producer, who knows how to sell a great product, your product, on television.