"Mark's experience speaks for itself, but what sets him apart is that he "gets it" -- he really does understand direct response, not just the front-end infomercial, but also how important the back end is, and how both back and front end must work together to deliver profitable results. It's rare to find a producer who has such a depth of understanding of the customer and how to engage them. In addition, Mark takes his work seriously, but doesn't take himself too seriously, and works with clients and other vendors in a truly collaborative manner, a very rare quality."

-- Shari Altman, President, Altman Dedicated Direct

 
 
When you're a Totally Direct client, we regard you as a partner and as such you have complete access to our decades of experience dealing with every aspect of the infomercial business.
Stage 1, Creating your infomercial.

This begins with the download phase, where we learn everything we can about your product, it's features and benefits and all the known and unknown objections to your product. Success depends on us understanding and identifying all the pluses and minuses for every product.

After that comes the back-and-forth process between you and TDTV, during which time we welcome all the feedback, insights, ideas and research you can provide, as we hone in on the creative, the script and when we're all in agreement, move on to the actual filming.

Here's the specific steps involved in stage 1:

  • The creative
  • Writing
  • Pre-production and casting
  • Scheduling
  • Filming
  • Post-production
  • Testing

Stage 2, Helping you manage the project.

As we get further into Stage 1, we simultaneously begin to plan and think about all the necessary steps that need to follow;

  • Taking the Initial Orders (Telemarketing)
  • Fulfilling initial Orders (Fulfillment)
  • Customer Service and Continuity

Depending on your level of expertise, and how deeply you want to be involved, we're there to offer as much, or as little help as you need.

We're happy to share our 20+ years of experience in guiding you through the maze of all aspects of selling your product on television.

We at TDTV are not a one-stop-shop for everything. In fact, there aren't any companies that even claim to do it all. Instead, we rely on our experience in dealing with every aspect of this business to provide you with the individual service service providers that best suit your project's needs.

Some service companies are adequate providers, some are very poor and some are stellar. Just remember, our job is to keep you informed and up-to-date, so you can pick the right service company with complete confidence.

What follows is a breakdown of the major service groups that we can help you sort through.

  • Media Buying
  • Telemarketing
  • Fulfillment and Shipping and Handling
  • Banking and Merchant Accounts
  • Customer Service - The key to long term success of your project, since we need to keep customers happy and satisfied.
  • Returns
  • Continuity and Back End Marketing
  • Catalog Creation and Mailing
  • Web site Development and Management
  • International Sales
  • Print
We have vast resources in all these areas, that enable you to eliminate the guesswork and best of all eliminate the problems and unneccessary expenses you will face if you try to do this alone.
--Mark Olson

 

 
   
Totally Direct Television, LLC
683 Succotash Rd.
Wakefield, RI 02879
  info@totallydirecttv.com
401-525-6605
 
   
Copyright ©2005 Totally Direct Television, LLC. All Rights Reserved